1. Social Media Campaign of the Year
Winner
Maersk Drilling
Maersk Line in social media
Boehringer Ingelheim Pharma GmbH & Co. KG
1 Mission 1 Million – Getting to the Heart of Stroke
Ogilvy Health PR, Ogilvy Group UK Ogilvy Public Relations
Vodafone
Vodafone‘s FreeZone: Live Young
2. Online Strategy of the Year
Winner
Overseas Development Institute
A digital strategy for think tanks
UNISON Greater London
Heute in Hamburg SessionLine UG
Adoption Drive
elbkind
Vestas Wind Systems A/S
Energy Transparency
3. Innovation of the Year
Winner
Procter & Gamble
Ariel Fashion Shoot
MSLGROUP JKL Group
Boehringer Ingelheim Pharma
Boehringer Ingelheim’s Syrum Game
Nitro Digital
RTI - MEDIASET GROUP
COTTO E MANGIATO - LE RICETTE DEI FAN
4. Companies
Winner
Siemens
Siemens Race
TeamNet
Havas Media (Istanbul, Turkey)
Samosebou
Vodafone
Vodafone BufferBusters
Omnicom Media Group Germany
5. Associations
Winner
H&M Hennes & Mauritz
WattWiki: a modern repository for eternity
Die Nordsee
APCOR
Better living. With cork.
Hering Schuppener Unternehmensberatung für Kommunikation GmbH
V+O Communication
Greece is Changing
Bakers Digital Communication
6. NGOs
Winner
terre des hommes
Orange BOXES
terre des hommes
World Economic Forum
One Year One Change
Alfa-Omega Communications
Video Blog Game I Saw Estonia
7. Institutions
Winner
The Swedish Institute, VisitSweden
Curators of Sweden
Volontaire
Omnicom Media Group Germany
German State of Lower Saxony: The First University Product Sample – Lectures in a Banner
Omnicom Media Group Germany
European Commission DG Communications Networks, Content and Technology
Innovative stakeholder engagement in the Digital Agenda for Europe (DAE) Engagement
Tech4i2
8. Product Campaign
Winner
Procter & Gamble
Ariel Fashion Shoot
MSLGROUP JKL Group
G2 Romania
Avon Space for me
Ledarna
World‘s best CV
Britny Stockholm
9. Product launch
Winner
Maurice Lacroix
The French Job
JWT / Fabrikant
Promoqube
Social Pizza
Heute in Hamburg SessionLine
Sausage Democracy
elbkind
FCB Paris
Wake up your wow !
10. Crisis Communication
Winner
ÖBB Holding
Lovestorm
A1 & Telekom Austria Group
A1 Social Media Shitstorm Prevention
N‘PR Communication Consultancy
Rate Hike Period Communications Management
11. Internal Communication
Winner
MasterCard
NoCash@MasterCard
HSBC Holdings, HSBC Bank
HSBC NOW
Harkness Kennett
MAN Diesel & Turbo
Lovestorm
12. Digital Public Affairs
Winner
Big Society Capital
International Consortium of British Pensioners
Grayling Hungary
General Electric
GEforCEE - Dialogue for the economic prosperity of over 130 million Europeans
Extreme Net
VisitSweden, The Swedish Institute
Curators of Sweden
Volontaire
13. Digital Monitoring and Evaluation
Winner
Telecom Italia / TNS Infratest Shared Service / Deutsche Telekom / TNS Infratest Sozialforschung
Reputation Monitoring Room
Coca-Cola
Link Social Media Crisis Prevention and Management (SCPM) with Influencer Relations Management (IRM) and implement interdisciplinary evaluation processes
fischerAppelt, relations GmbH/ fischerAppelt, play
Deutsche Telekom
TRI*M Digital Reputation Manager
14. CSR Communication
Winner
Zavarovalnica Triglav, Formitas
Let‘s Clean our Mouintains and Hills
The Philips Livable Cities Award
The Philips Livable Cities Award
Fleishman-Hillard
Weledastipendiet
The Weleda Scholarship
Pronto Communication
15. Employer Branding
Winner
Sonae Sierra
Contact Network
Bayer Business Services
Flashmob for Karlheinz
Messe Essen
Linklaters Career Magazine
Ogilvy Public Relations
16. Corporate Website
Winner
Skybrud.dk
Danish Crown Corporate Website
AnneVillemoes.dk
Dole Fresh Fruit Europe
Dole Earth
Haasenstein by SinnerSchrader Deutschland
Pirelli Tyre
Pirelli Global Corporate Site
K-Team Consulting
17. Intranet
Winner
Coca-Cola European Partners Great Britain Limited / Coca Cola Enterprises
iConnect: Social intranet for Coca-Cola Enterprises
Slalom / Avvio
Unilever Espana
Inside Unilever Customer Development Collaboration Zone
Quintiles
iQ | Quintiles intranet
18. Online Newsroom
Winner
BBC London
BBC Media Centre
FONIC
FONIC Newsroom
Fink & Fuchs
Henkel
Henkel Social Media Newsroom
menadwork kommunikation
19. Corporate Weblog
Winner
Amnesty International
Space for Transparency relaunch
APCO Worldwide
beckmann‘s communication | consulting | coaching
Delivering Tomorrow
Interone / Deutsche Post DHL
Universidad Europea de Madrid
Movistar SMEs: Con Tu Negocio
Territorio creativo
20. Online Community
Winner
A1 & Telekom Austria Group, SeSo Media Group
A1 Support Community
Banco Bilbao Vizcaya Argentaria / BBVA Innovation Center
@CIBBVA Innovation Center
ING Wholesale Banking
Buzz
21. Mobile and Apps
Winner
British Red Cross
First Aid by the British and American Red Cross
3 Sided Cube
NOS Comunicações
Car Sharing
Accenture / Sonae Sierra / Sonae MC
Chef Online iPhone & iPad App
22. Online Event
Winner
University of Michigan ATLAS Experiment at CERN/ ATLAS Experiment at CERN
ATLAS Virtual Visits
Procter & Gamble / MSLGROUP JKL Group
Ariel Fashion Shoot
Royal Opera House
Royal Ballet LIVE
23. Web Magazine
Winner
Westfälische Provinzial Versicherung / How to spend it /Kultur Ruhr
Hier
Ogilvy Public Relations, Ogilvy & Mather
muehlhausmoers corporate communications
# Horst und Edeltraut
Label, AkzoNobel Decorative Paints, Akzo Nobel
A-Magazine Online
24. Online Newsletter
Winner
Otto Group
Two for Fashion Newsletter
Companions
FRHI Hotels & Resorts Switzerland GmbH /Swissôtel Hotels & Resorts Swissôtel Management GmbH
Allegra
Henkel
Henkel Aktuell Newsletter
menadwork kommunikation
25. Image Film
Winner
Türk Telekomünikasyon A.S.
Türk Telekom Sings From 81 Cities
WPP
Generation Awake
Ogilvy Public Relations Worldwide
Transparency International e.V.
What is the Corruption Perceptions Index?
26. Web TV
Winner
HSBC Bank
HSBC NOW
Harkness Kennett, MerchantCantos
Plan Norge
Kundesporet - The Customer Track
Jyske Bank A/S
Two for the Price of One/ Jyskebank.tv
Støvring+Woodward Kommunikation Aps Århus
27. Annual Report
Winner
Volkswagen
iPad App Volkswagen Annual Report 2011
3st kommunikation
G+J Corporate Editors
Audi 2011 Annual Report
Nexxar GmbH/Akzo Nobel
Wolters Kluwer 2011 Annual Report
Anema Consultancy /Wolters Kluwer NV
28. CSR Report
Winner
Spie SA
Responsible hyper annual report
Bee-Buzziness Grenoble
International Post Corporation
IPC Postal Sector Sustainability Report 2011
FTI Consulting
OP-Pohjola Group Central Cooperative
OP-Pohjola Group Corporate Social Responsibility Report 2011
29. Online Competition
Winner
VELCOM / PRKVADRAT
Battle of Universities
PR & BTL agency
Pronto Communication
Business Creator of The Year
Grolsch en Nieuwe Revu
The Grolsch Column Contest
Weber Shandwick, coopr
30. Corporate Game
Winner
Deep Silver FISHLABS Koch Media
Sports Car Challenge
Boehringer Ingelheim Pharma
Boehringer Ingelheim’s Syrum Game
Nitro Digital
Energias de Portugal
City On
Microsoft AB
The Swindler
JMW Kommunikation
31. Viral Communication
Winner
Stockholm Business Region
New iPad Act - Stockholm
Step2 Communication
Remarkable Group
Homecoming | Equal Marriage
European Commission /World Customs Organization
Hot Summer Holidays!“ – European Health Insurance Card (EHIC) campaign“
MOSTRA Communication
32. Community Presence
Winner
Maersk Drilling
Maersk Line in social media
Primark/Citigate Dewe Rogerson
Primark Community Presence
Grayling Spain, Grayling Deutschland Büro Berlin
Zagrebacka Pivovara
The Flag.
Goldbach Audience Croatia
33. Twitter Profile
Winner
Text 100 Amsterdam
The social heart of surgery
Fleishman-Hillard Inc.
The Swedish Institute, VisitSweden
Curators of Sweden
Volontaire
Manchester City Football Club
Manchester City Football Club - #Together
Edelman
34. YouTube Channel
Winner
Deutsche Bank
Deutsche Bank: New digital formats
Eni / U.S. Consulate General Milan
eni video channel
Dnsee Interactive Thinking
Manchester City Football Club
Manchester City Football Club You- Tube Channel
Edelman
35. Best Academic Thesis
Winner
Dublin City University
Social Media Communication Factors in Energy Campaigns
University of Applied Sciences Kufstein
Event 2.0 - Impact and Influence of virtual events on business communications
Hochschule für Gestaltung Schwäbisch Gmünd