All you need to know about the digital jury pitch
Digital Jury Pitch
Where Digital Innovation Takes the Stage – #DCA2025
The shortlist is now online!
All nominees have been notified via email.
Check out who made shortlist here.
How can I attend the pitch?
If you’re nominated, simply register all presenters by August 17. It’s free of charge.
Otherwise, you won’t be able to present – and without a pitch, you’ll miss your chance to win your DCA!
When will my pitch take place?
The Digital Jury Pitch will take place on 26 & 27 August 2025 via Microsoft Teams.
Here you can find the general time slots for each category.
You’ll receive your exact pitch time via email one day before of the event.
What is the structure of my pitch?
What to Expect from the Jury Pitch
During the digital jury pitch, nominees will present their campaigns or projects live to a panel of experts. This is your opportunity to highlight the strategic thinking, creative approach, and measurable impact behind your work.
Each pitch will follow this structure:
- 5 minutes presentation
- 5 minutes Q&A
You are allowed to share your screen if you prepared a visual presentation.
Voting criteria
The jury will evaluate each pitch based on three core criteria:
Idea & Creativity
How innovative is the campaign or project compared to industry or regional standards? Does it respond directly to identified strategic challenges? The jury will also assess how current PR and communications models are reflected in its planning and execution.
Strategy & Implementation
How well were challenges addressed through research and strategic thinking? The jury will consider how clearly the target audience was defined, how appropriate the selected tools and tactics were, and whether the campaign aligns with broader corporate goals. Clear milestones, KPIs, and a well-reasoned use of resources are essential.
Results & Effectiveness
Was the campaign successful in meeting its objectives? The jury will evaluate results based on KPIs such as share of voice, behavioural change, or problem-solving impact. They will also consider the efficiency of budget and resources, and how the campaign progressed from awareness to measurable outcomes.