Winnerlist 2011

1. Social Media Campaign of the Year

VO2 Sportsnet, Group Nicewise, Koç Holding A.S.

Koç Fest

SAS Scandinavian Airlines System

Love is in the air

2. Online Strategy of the Year

Alfred Ritter GmbH & Co. KG, elbkind GmbH

Make Friends, Not Fans

Storymaker GmbH, Carl Zeiss Camera Lens Division, Carl Zeiss Vision GmbH

Social Media Case: Carl Zeiss Camera Lens Division

Rediscover Romania

3. Innovation of the Year

assisTT A.Ş., TURKCELL Istanbul, Rabarba Iletisim Hiz. A.S.

Daha Fazla Tweet

Nissan Center Europe GmbH, MSLGroup Germany GmbH

Das Geldautomaten Preisradar

Cosalux GmbH, Deutsche Post AG

Social Memories

Alametifarika - Ad Agency

Turkcell Daha Fazla Tweet

4. Companies

Volkswagen Danmark, Subsero A/S, DDB Denmark

Everybody deserves a Volkswagen

fuel new media GbR, Philip Morris GmbH

LEGO DUPLO Easter campaign - so many ways to play

Intel Deutschland GmbH, Häberlein & Mauerer AG

Über Morgen / The Tomorrow Project

5. NGOs

Lewis PR

‘Ik ben er nog’ (I’m still here) for SIRE

English Heritage

AMREF – Status of Africa: Mother's Day

World Food Programme


6. Institutions

Council of the European Union, WPP plc, Ogilvy Public Relations Worldwide

Biodiversity:\"We are all in this together\"

Abbott Mead Vickers BBDO Limited


Thomson Reuters Foundation

The 5 worst countries for a woman to be born

7. Crisis Communication


Aena and Spanish air traffic controllers strike: flying over problems to give public service

Cadbury France, FleishmanHillard France

Bubble gum burst on the Net

Bona Digital Agency, Türk Telekomünikasyon A.S.

Turk Telekom’s new crisis management strategy

8. Internal Communication

PKP BBDO Wien, Accenture GmbH Austria

A1 - We are 1!

Allianz - Slovenská poist'ovna a.s.

Allianz TV



Deutsche Post DHL

Deutsche Post DHL Social Media Initiative

9. Digital Public Affairs

FleishmanHillard Brussels, FleishmanHillard Fishburn London, Air Transport Action Group

The Story of Agriculture and the Green Economy

WPP plc

WWF Belgium - All to Nagoya

10. Digital Monitoring and Evaluation

BIG Social Media GmbH, Deutsche Post DHL

Deutsche Post DHL Corporate Monitoring & Reporting and E-Postbrief Monitoring & Customer Interaction

Kanon Organic Vodka, Pronto Communication

Kanon Vodka

BIG Social Media GmbH

Monitoring & Reporting and E-Postbrief Monitoring & Customer Interaction

Web Excellence Forum e.V

The WebXF Online Communication Cockpit

11. CSR Communication

Allianz Generalvertretung in Hamburg

Allianz Knowledge Partnersite

Gedeon Richter Marketing Polska Sp. z o.o., Fabryka Komunikacji Społecznej, Hill & Knowlton Strategies Poland



Share a happy thought

12. Corporate Website

Thomson Reuters Foundation


Henkel AG & Co. KGaA

Schwarzkopf Homepage

Siemens AG, Virtual Identity AG – the evolution of a Corporate website

13. Intranet

Medica Healthworld a.s.

Intranet Czech Society of internal

ArcelorMittal SA


MSL Amsterdam

Randstad 50 Club Gold

14. Online Newsroom

Vi Knallgrau GmbH, Opel Group GmbH

Opel Connect - Social Media Hub

Zandbeek Communication Group, ABN AMRO Bank N.V.

See the new path ABN AMRO has taken

infill Kommunikation GmbH, Boehringer Ingelheim Corporate Center GmbH, Nitro Digital, Ogilvy Health PR

The White Room - Oncology Media Resource from Boehringer Ingelheim

15. Corporate Weblog

Réseau de Transport d'Electricité

Au-delà des lignes

achtung! GmbH

Dealhunter - In search of the best deals!

Africa-Europe Development Platform (AEDP)


16. Online Community

Serviceplan München, thjnk hamburg, VCCP Berlin

Deutschland findet Euch ('Germany will find you')

Initiative Universal Media

PANDORA - Build Your Own Bracelet

WEFRA Werbeagentur GWA R. Haack & Co GmbH, WEFRA PR GmbH

17. Mobile and Apps

Akbank T.A.S.

Akbank Send Money App (Para Gonder)

Deutscher Bundestag, Babiel GmbH

German Bundestag app

fuel new media GbR, Philip Morris GmbH

LEGO DUPLO mini games - so many ways to play

18. Online Event

World Economic Forum

Davos Interaction

Deutsche Post DHL

E-Postbrief Web Conferences

Saatchi & Saatchi, Deutsche Telekom AG

Internet everywhere

MSL Amsterdam, Randstad Holding

Randstad 50 Club Gold

19. Web Magazine

Virtual Identity AG, Siemens AG


Journal International Verlags- und Werbegesellschaft mbH, Hubert Burda Media Holding Kommanditgesellschaft, American Express Services Europe Limited


Branders Group AG

The Brander

20. Online Newsletter

ABN AMRO Bank N.V., European Payments Council, Global Legal Entity Identifier Foundation

EPC Newsletter


Hits of the month

First Scout In Strategische Kommunikationsberatung, Coeno GmbH & Co. KG

Vodafone TV Newsletter

21. Image Film

Lewis PR

Autoglass: 2020 Vision The Future of the Windscreen

Royal DSM N.V., DSM Resins & Functional Materials bv

Bright Now The Cinema Movie

Heaven, Samsung France

Samsung Mobile France - Galaxy SII - Unleash your Fingers

Fiction Films GmbH

Siemens iDos

22. Web TV

Jyske Bank A/S, Støvring+Woodward Kommunikation Aps Århus

POSSIBLE Worldwide GmbH, Riot Games, Siemens AG

Siemens YouTube Brand Channel

Daimler AG, fischerAppelt, relations GmbH

smart. studio. - remix your reality.

23. Annual Report

Thomson Reuters Foundation

Thomson Reuters Foundation Annual Report

Nexxar GmbH, Legal & General Group Plc

Legal & General Online and iPad Annual Report

Posten Norge AS Norway Post, AS Nationen

Norway Post: Annual and Sustainability report 2010

24. CSR Report

Sierra Portugal, SA, Sierra Corporate Services - Apoio a Gestão, SA, Sonae Sierra


Deutsche Bank AG

Pass on your passion and build social capital

Bee-Buzziness Grenoble, Spie SA

The "hyper" 2.0 Annual Report

25. Online Competition

Weber Shandwick London, Hasbro Poland Sp. z o.o., Charyzma., Weber Shandwick, Deutsche Telekom AG

Building the new Monopoly Polska

Volkswagen Danmark, Subsero A/S, DDB Denmark

Everybody deserves a Volkswagen

Weber Shandwick London, MasterCard, Straight Talk bvba

MasterCard's Maestro Angels

26. Corporate Game

UN World Food Programme

Free Rice


Tune My Tractor

Deep Silver FISHLABS Koch Media Gmbh, Volkswagen AG

Volkswagen GTI Edition 35

27. Viral Communication

Alfred Ritter GmbH & Co. KG, elbkind GmbH

Blog Chocolate

Monday Public Relations sp. z o.o. sp.k

Release Santa Claus 2 (Uwolnij Swietego Mikolaja 2)

Vodafone GmbH, Factor Eleven GmbH

Vodafone TV-Star

28. Community Presence

argonauten G2 GmbH, Geometry Global GmbH

Fanta truth or dare app

Foot Locker Europe, IMG, GE Capital

GE Triathlon Community

FleishmanHillard Fishburn London

Innovations in Health & Innovations in Light

29. Twitter Profile

WaterAid UK, The Rabbit Agency Limited


Vi Knallgrau GmbH, Opel Group GmbH

How do we provide service on Twitter?

Weber Shandwick London, Liverpool ONE

Twitter-Reporter for Deutsche Telekom

30. YouTube Channel

Pronto Communication

Disney Channel YouTube

Contents Area SL, Banco Bilbao Vizcaya Argentaria


RT Moscow


31. Best Bachelor's Thesis

Collective narrative construction in participation-oriented virtual community: case study of role-playing community

KaBoAl Pictures Ltd.

The Heat-Seeking Model

The Nerve center – a vitual communication tool to support cancer patients

32. Best Master's Thesis

Self presentation in social networking sites: construction of digital life story

Social Media - A Source of Value Creation or a Hyped Way of Wasting Resources?

The Image of German Corporations on Wikipedia: Theoretical groundwork, empirical analysis and courses of action