We congratulate all winners of the Digital Communication Awards 2024!
01. Innovation of the Year
1
Winner
GroupM Germany
Adform & GroupM: achieving net zero emissions targets in twelve market
Adform Germany
GroupM is committed to making advertising more sustainable and achieving net-zero emissions by 2030. Now, Adform and GroupM have taken the first important steps towards a greener media world, reducing the carbon footprint of an international campaign for a German technology company without compromising on branding and performance KPIs. Just for the one campaign 929kg CO2 was saved.
2
ista
ista Heiz-O-Meter – Data for the German Wärmewende
ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.
3
Miele X
Skillbook: Miele's Next Level Platform for Digital Knowledge
Miele X Knowledge team introduced Skillbook, a next-level, one-stop shop knowledge platform. This advanced Confluence-based platform unites Miele employees globally. Evolved through user hackathons, Skillbook offers diverse communication channels, tools, articles, videos and podcasts to inform, connect and inspire business growth effectively and efficiently.
02. Purpose-Driven Communications
1
Winner
Danish Red Cross
If War Comes To You
Goodcity, Laban Stories
If War Comes to You is an interactive film that brings the reality of armed conflict closer to the user. It’s a gamified journey where you explore the rules of war, contemplate how they can alleviate suffering, and discover the vital role we all play in promoting respect for these principles. Step into the shoes of three individuals impacted by war: the soldier, the civilian and the aid worker.
2
Forest Stewardship Council International, WE Communications
Trust the Tree.
Under the theme, “TRUST THE TREE”, we drove consumer awareness and engagement, increased social media participation and brand engagement, and highlighted FSC’s credibility and the effectiveness of its solutions by activating and bringing businesses around the globe on board.
3
Gesamtverband der Versicherer
Insurers for Tomorrow
RCKT, WLDX
The GDV content series #InsurersForTomorrow demonstrates how insurers are driving the sustainable transformation of the economy and society. It tells real stories of real people from the insurance industry who are shaping the future with ideas, ambition, and concrete projects, showcasing the transformative power of insurance industry and inspiring further engagement. For a tomorrow with purpose.
Siam Piwat Company Limited
ONESIAM Pride Campaign "The Celebration: Right to Love"
Siam Piwat presents “ONESIAM, The Celebration Right to Love,” celebrating Thailand’s landmark equal marriage bill, making it the first Southeast Asian nation to legalize same-sex marriage. This world-class event aims to establish Bangkok Pride as a global festival, attracting tourists and showcasing Thailand’s potential to host World Pride 2030 and other world-class events.
03. Social Media Communications
1
Winner
Deutsche Telekom
Deutsche Telekom: The most approachable corporate channel in Germany
Our Instagram profile establishes Deutsche Telekom as an approachable, humorous brand. We combine Deutsche Telekom topics with trends, rely on formats such as memes and UGC and provide insights behind the scenes. Always present: our passion for community interaction, openness to new ideas, the love of the color magenta and the motto “Think like a meme page.”.
2
Riot Games
The Northern Showdown
PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
3
Vodafone
Paranormal Connectivity 2
Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.
Turkish Airlines
Türkiye: A Country of Wonders / Turkish Airlines & Forward Media
Forward Media Türkiye
The digital ad campaign “Türkiye: A Country of Wonders,” launched by our flag carrier airline to promote tourist destinations in Türkiye, ran simultaneously on 36 platforms in 69 countries across five continents from October 5 to November 13, 2023. The campaign was designed to cover all touchpoints of the modern consumer in the digital realm.
04. Sustainability Communications
1
Winner
Vodafone
One for One - the Vodafone campaign for mobile phone recycling
MSL Germany
How to tackle e-waste? One compelling answer: mobile phone recycling in Ghana, helping the environment and local communities. With its One for One project, Vodafone collected over 1.5M used phones. A key communications element was involving the artist, influencer and sustainability ambassador Oli.P. We produced powerful videos in Ghana for customer and media activation, achieving a reach of +30M.
2
Caverion
Finland’s Energy-Wisest School
Kurio
Caverion, a Finnish building technology giant, has an urgent need for new people – at a rate of one recruit per day. But it’s not an easy task, since media always shows the whole infrastructure industry through problems. We needed to change the topic. Enter: Finland’s Energy-Wisest School. A competition for all pupils in Finland to create a more eco-friendly version of their school.
3
Kerevitaş/SuperFresh
Women Stars of Agriculture
Agriculture is culturally vital for SuperFresh.In a sector where 42% are female,it's demoralizing that 74% work unpaid.As a major agricultural producer&leader in frozen food, our commitment to reshaping this narrative is clear.Our "Women Stars of Agriculture"initiative transforms lives,collaborating with Ministry of Agriculture&Forestry.We achieved 3year objectives in 1year&received 7 awards
EDP
Descarbonized COP28
Co.Lab
EDP is pioneering the energy transition, aiming for 100% green energy by 2030. Its COP 28 presence and low-carbon webpage demonstrate this commitment. The webpage emits 0.50g CO2 per visit, 45% less than standard pages. This aligns with EDP's goal to reduce its digital carbon footprint.
05. AI in Communications
1
Winner
BSH Hausgeräte
Dream Makers
MSL Germany
“Dream Makers“, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantasy home appliances of the future. We coupled their unrivalled creativity with generative AI and brought their doodle dreams to life.
2
WWF Germany
Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany, Starcom Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
3
Berglandmilch eGen
Traum zu fassen
Virtual Identity
Our Traum zu fassen ("Capturing Dreams") campaign used AI to visualize Austrians' dreams, enhancing engagement for the brand of Schärdinger. This innovative initiative, Austria's first branded UGC campaign with Midjourney and DeepL, not only brought dreams to life but also generated invaluable consumer insights for the product development.
Atlantic Grupa
Donat AI Assistant
Optiweb
Through an AI conversational assistant trained on an existing content database, we offer users an additional communication channel with the brand and a tool for quickly responding to questions and issues. The user experience is top-notch, primarily due to the short response times, as answers are gradually displayed. Advanced insights into user questions are also enabled.
06. Influencer Communications
1
Michelin North America
Michelin + BFGoodrich Social Clubs
Exclusivity coupled with maximum reach and minimal members. This is how the Michelin and BFGoodrich brands strategized their influencer marketing to create a powerful yet dynamic club. The clubs served the upper funnel of our marketing strategy with providing strong results for brand awareness and consideration.
1
Michelin
The Michelin 1.6 mm Dinner
Achtung!
Michelin recommends driving tyres until the minimum tread depth of 1.6 mm—a topic often overlooked by the media. What captures attention? A Michelin-starred dinner for journalists and creators. Each course replicated the tyre manufacturing process, showcasing Michelin's commitment to quality and sustainability. The event transformed MICHELIN tyres into art, allowing guests to appreciate them anew.
2
Riot Games
The Northern Showdown
PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
Frozen District
Influencers Campaign during House Flipper 2 release
When House Flipper 2 (a video game) was released, we prepared a campaign with influencers on Twitch. The campaign had a very good reception and allowed us to be among the most viewed games on this streaming platform. This translated directly into good sales results and a return on production costs in 72 hours.
07. Multichannel Communications
1
Winner
Michelin
Michelin Gran Turismo Campaign
Start your engines. Last summer’s Gran Turismo movie put new consumers in the pole position with Michelin, the film’s official tire brand. Michelin launched an eye catching, attention-grabbing media campaign including unique out of home placements, a private film screening influencer activation and a 4-day Gran Turismo gaming session on Twitch.
2
Astellas Pharma
Getting through menopause better, together.
Hype Hart, Waggener Edstrom Worldwide
It affects half of our population at some point. And yet, 42% of women still see menopause as a taboo. Particularly stressful: Hot flashes, night sweats and lack of sleep. This has consequences - also economically. WE created an awareness campaign to educate menopausal women about menopause & possible treatment options. Creating as many touchpoints as possible. For 9 million women in Germany.
3
E.ON
Netrix powered by E.ON
VALID Digitalagentur
The “Netrix - powered by E.ON” is a parallel network world with a minimalist reference to a Hollywood blockbuster. It is the cinematic hook that puts even the thickest power cables in the spotlight. Thanks to its suspenseful depth, the campaign even captivated users who were previously on the fence when it came to the power grid.
Vodafone | SIMon mobile
Simon in the jungle camp - a multichannel campaign by SIMon mobile
Mr. Trash TV
12 GB for € 8.99 - a mobile phone contract that deserves a strong 360° campaign. With a placement on "Ich bin ein Star - Holt mich hier raus" and a multi-channel approach, SIMon mobile creates a strong media presence across TV boundaries. With great success: 23 minutes of TV presence, +300% website views, 5000 participants during a raffle on YouTube - the jungle and SIMon mobile?
08. Disruptive Communications
1
Winner
Heartsafe Belgium
Save a life in 6 minutes: Heartsafe campaign
Ketchum Brussels
“Heartsafe” is a digital PR campaign for Heartsafe Belgium, a conglomerate of profit and non-profit organisations, aiming to address the issue of sudden cardiac arrests in Belgium. It emphasizes the critical 6-minute window for defibrillator use. A new digital experience challenges journalists to locate the nearest AED on a map within 6 minutes, inspired by Geoguesser. Will they be up to the task?
2
HP
Publicis Groupe NL & HP - Next Level Gaming Audiences
Publicis Groupe NL
This case proves the success of a creative breakthrough of conventional Paid Search approaches with an exceptional increase in performance. Instead of using traditional product keywords, we started bidding on a highly relevant range of consumer intentions in the gaming category. This way of strategic thinking resulted significant increase in sales, helping HP to win in gaming and in paid search.
3
Ministry of Labour and Social Protection of Population
Mechanism of the proactive people-centred assignment of social benefit
DOST Digital Innovations Center
Self-starting assignment system is a modern approach to delivering social services that uses big data and technology to identify and reach out to eligible individuals and assign social benefits without them having to visit any institution. It simplifies the rights of citizens by eliminating the need for explicit requests and paper-based documentation.
PAN AMERICAN ENERGY
Interactive Experiences
To engage young audiences in Argentina, Bolivia, Brazil, Mexico, Paraguay, and Uruguay, PAE launched PAE EXPERIENCE featuring three interactive experiences showcasing the company and its production processes using gaming (PAE Adventure), augmented reality (PAE 3D), and virtual reality (Operations 360º).
PAE renewed its positioning as a company that keeps innovating to always be at the forefront.
09. Brand Campaign
1
Winner
IESE Business School
Real Leadership
IESE Business School's Real Leadership campaign, a creative collaboration with SIM7 agency, redefines executive education marketing. Through digital platforms, it boosts global visibility and underscores the school's core human values, cleverly critiquing the past decade's 'hustle' mindset. This campaign establishes a new benchmark for the future of leadership training.
2
Hostinger
Customer Obsession. Empowering online success.
Turning digital commodities into customer obsession - that's the ethos of Hostinger, the world's fastest-growing web hosting company. This customer-centricity is what sets the brand apart, from ad campaigns making clients the star of the show to product updates driven by real customer feedback. So far, client story-based video ads have been viewed (more than 30s) 17.4M times from 248M impressions.
3
Surfshark
Data Leaking Pipe
On October 13, Meta opened its new office in Munich, Germany, and was met with a surprise. We brought a giant pink pipe, splashing green slimy liquid on their doorstep. This Surfshark project helped people actually see and hear the big tech giants leaking their users’ personal information, bringing attention to this issue and expressing our stance against careless data handling.
Rusta Retail
Home for Christmas
PR-operatørene
Christmas is one of Rusta's biggest focus areas, and they wanted to showcase the collection to journalists and influencers. The goal was to create brand awareness, strengthen relations and achieve content in traditional- and social media.
10. Boldest Campaign
1
Winner
Surfshark
Data Leaking Pipe
On October 13, Meta opened its new office in Munich, Germany, and was met with a surprise. We brought a giant pink pipe, splashing green slimy liquid on their doorstep. This Surfshark project helped people actually see and hear the big tech giants leaking their users’ personal information, bringing attention to this issue and expressing our stance against careless data handling.
2
Generali Insurance Austria
#GeneraliQuestions Gender Insurance Gap
Virtual Identity
Addressing gender inequality, Generali's campaign features two women tackling the Gender Pay Gap via social media and influencer collaborations. Utilizing video ads and blog articles across various platforms, the campaign garnered significant engagement, including negative comments. The campaign reached 3.7m people, achieving 761,475 interactions, and sparked discussions on gender equality.
3
Sanofi
Dream Big
Weber Shandwick
During the pandemic, with life on pause we were reminded of the freedom we had taken for granted; a freedom gifted to us again by vaccines. Sanofi wanted to capture that mood to promote immunisation more broadly. The campaign had to be brave and emotive enough to inspire across social media, but somehow subtle enough to avoid vaccine-hesitant commentary. “Dream Big” deftly navigated the terrain.
ALDI SÜD Dienstleistung
ALDI SÜD Xmas campaign: "The party after the holidays"
With the first Xmas campaign after Xmas, ALDI SÜD ventured into something new and celebrated the most relaxing time of the year with Santa and Elf “Bill Kaulitz”: “The party after the holidays”. With this, ALDI SÜD presented a Xmas story that clearly stood out from the competition. The result: 91% positive sentiment, more than 3 million views and over 168 million advertising contacts.
11. Small Budget Campaign
1
Winner
Caritas Österreich
The most intelligent donkey in the world
Virtual Identity
Caritas Österreich leveraged AI to create a unique video campaign that emphasized the true meaning of giving, even in a world dominated by technology. With just €195, the campaign achieved over 160,000 impressions and garnered 1,668 donations of donkeys in just one week, demonstrating that compassion remains strong amidst growing digital presence.
2
WWF Germany
Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany, Starcom Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
3
SALVO Advertising Agency
A Delicious Collaboration from SuperFresh and Supermarket named ŞOK
SuperFresh and ŞOK partnered during the bustling New Year’s season, to create an innovative, multi-channel campaign featuring famous chef Refika Birgül. The project stand out from the increasing discount campaigns at the end of the year, by captivating consumers with MEDIA FIRST, unique and mobile-focused experiences. This collaboration reached over 9 million people.
Deutsche Telekom
Invisible assistants: How AI is becoming a social media team member
2023 was the year of AI. In our constantly digitalized world, the use of AI is also becoming a decisive success factor on social media. For us, AI is not a time-limited campaign. With AI images, AI voiceovers and automatic subtitle generation, we have successfully integrated the technology into our social media strategy.
12. Storytelling
1
Winner
Heartsafe Belgium
Save a life in 6 minutes: Heartsafe campaign
Ketchum Brussels
“Heartsafe” is a digital PR campaign for Heartsafe Belgium, a conglomerate of profit and non-profit organisations, aiming to address the issue of sudden cardiac arrests in Belgium. It emphasizes the critical 6-minute window for defibrillator use. A new digital experience challenges journalists to locate the nearest AED on a map within 6 minutes, inspired by Geoguesser. Will they be up to the task?
2
Vodafone
Paranormal Connectivity 2
Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.
3
GreenCoinEra
A discovery journey through the world of finance
In the journey episodes of Cheeky C and Great G, I give you practical tools that help you with your own journey and to realize your potential for positive change. You can use those tools to tackle challenges within your inner self as well as in the external world, particularly about the power of money, as you learn basic skills of social banking, impact investing, and budgeting.
Turkish Airlines
INSPIRING ONES
With Beyond Agency
Celebrating its 90th anniversary with proud, Türkiye’s national flag carrier Turkish Airlines features the life stories of its employees who have left a mark on the aviation sector in the first episode of its documentary series. The episode highlights 93-year-old aircraft technician Tayyar Güler, also known as “Tayyar Baba”.
13. Digital Experience
1
Winner
Danish Red Cross
If War Comes To You
Goodcity, Laban Stories
If War Comes to You is an interactive film that brings the reality of armed conflict closer to the user. It’s a gamified journey where you will explore the rules of war, contemplate how they can alleviate suffering, and discover the vital role we all play in promoting respect for these principles. Step into the shoes of three individuals impacted by war: the soldier, the civilian and as aid worker
2
Mercedes-Benz
Mercedes-Benz Virtual Autohaus by Brand Architecture Retail
Newroom Media
The Mercedes-Benz Virtual Autohaus is a walk-in showroom. The new brand architecture can be visually experienced in an entertaining way instead of reading thousands of guideline pages ensuring a consistent brand appearance. The unreal-technology offers many use cases like
-interactive trainings
-testing design options
-moving images, high-quality renderings e.g. for (HR)campaigns at retail
3
BMW Motorrad
Hybrid Launch of the BMW CE 02 - in Metaverse and reality
LOBECO, Radical Realities
The BMW Motorrad MetaRide is a virtual reality to connect users with the brand. Users create an avatar & walk through the space, learning more about the products such as the new BMW CE 02 on 5 levels. Fans can digitally ride the eParkourer, are able to play basketball & collect tokens to claim their own digital BMW CE 02 jacket. With this BMW Motorrad inspired tomorrow’s customers for the brand.
Porsche
World premiere of the all-electric Macan from Singapore
features and creatures
The perfect live set was created under the Supertrees, the landmarks of the Gardens by the Bay, embedded in the artwork created especially for Porsche by Marc Fornes. The 45-min live show, including the highlight - the unveiling of the Macan - was made visible worldwide with a unique lighting concept, pre-produced clips, moderation elements & sidekicks on the topics of design, art & sustainability
14. Contest & Game
1
Winner
Caverion
Finland’s Energy-Wisest School
Kurio
Caverion, a Finnish building technology giant, has an urgent need for new people – at a rate of one recruit per day. But it’s not an easy task, since media always shows the whole infrastructure industry through problems. We needed to change the topic. Enter: Finland’s Energy-Wisest School. A competition for all pupils in Finland to create a more eco-friendly version of their school.
2
E.ON
What's Netz
Ray Sono
The idea behind the project was to make the energy transition, with all its complexities and challenges, tangible and understandable: in a game. The result is not only popular with users and unique in its kind, but has also caused a stir and gained recognition in specialist circles and far beyond.
3
Riot Games
The Northern Showdown
PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
BSH Hausgeräte
Dream Makers
MSL Germany
“Dream Makers“, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantasy home appliances of the future. We coupled their unrivalled creativity with generative AI and brought their doodle dreams to life.
15. Launch
1
Winner
Huntsman Building Solutions
Launching HBS insulation spray foam in the Benelux
Progress Communications
Feel at home in a warm house. This is our executed concept of the launch campaign for spray foam insulation manufacturer Huntsman Building Solutions. With a 360⁰ launch campaign – consisting of digital marketing, PR, media buy, TV and OOH – home owners in the Netherlands and Belgium were made aware of spray foam insulation and its benefits. This campaign had a total reach of ~54,8 million views.
2
Flughafen Hannover-Langenhagen
Cross-media campaign Eurowings x Hannover Airport: Sommehr nonstop
surma – Agentur für Marketing und Kommunikation
Hannover Airport kicked off the summer vacation season 2024 with 17 direct destinations operated by the airline Eurowings from Hannover. Rome, Naples or Bergamo - seven destinations are served in Italy alone. The accompanying cross-media advertising campaign SOMMEHR NONSTOP focuses on attractive vacation variety around the new route offer.
3
Turkish Airlines
Türkiye: A Country of Wonders / Turkish Airlines & Forward Media
Forward Media Türkiye
The digital ad campaign “Türkiye: A Country of Wonders,” launched by our flag carrier airline to promote tourist destinations in Türkiye, ran simultaneously on 36 platforms in 69 countries across five continents from October 5 to November 13, 2023. The campaign was designed to cover all touchpoints of the modern consumer in the digital realm.
Riot Games
The Northern Showdown
PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
16. Marketing to Youth
1
Winner
SOK
Box of Emotions
Vapa Media
How to charm Gen Z beauty shoppers in social media as a traditional brand? The world's first pink beauty fitting room - Box of Emotions - took social media by storm and achieved results nobody dared to expect.
2
Wirtschaftskammer Österreich
Dasfoundicheasy
‘Dasfoundicheasy’ aims to provide entertaining information about the founding process in Austria and the Chamber of Commerce services. Provides contact point for young self-employed people and promotes entrepreneurial spirit. From the launch of the channel on 11 May to 30 June 2023, we achieved 23,163,253 video views and thus over 60,000 views per day. Since then, the account has 17.892 follower.
3
Deutsche Telekom
Badmómzjay x Telekom: The Mic Drop Campaign Against Prejudice
adam&eveBerlin
With Badmómzjay, we shattered prejudices and embraced female empowerment, turning Telekoms image from premium to popular. Our hip-hop-fueled campaign put attitude at the centre of a product campaign. It not only resonated deeply with the youth, making us their favorite telco brand, but also set new records all KPIs and restored our market leadership.
Vodafone
Paranormal Connectivity 2
Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.
17. Campaign from Associations & Institutions
1
Winner
Cosmonauts & Kings
European Elections Campaign for Ursula von der Leyen
Cosmonauts & Kings' clear goal for the campaign of the incumbent Commission President Ursula von der Leyen with the aim of her re-election is above all to counter the unprecedented shift to the right in the EU. Cosmonauts & Kings highlights to people what really matters and what the EU needs now, a strong President who is not afraid to face challenges. ‘For a strong Europe.’
2
Directorate-General for Justice of the European Commission
EU Consumer Rights for Displaced Ukrainians
Tipik
The project empowered +1 mil displaced Ukrainians in Europe by informing them of their consumer rights through a dynamic digital campaign. By partnering with 7 national consumer organisations & using paid & organic promotion, the campaign reached over 1.15 mil. users, generated 155 mil. impressions, & achieved 2.25. mil video views, enhancing their knowledge & confidence in asserting their rights.
3
PTC Therapeutics Sweden
PTC - Genetic testing
Narva Communications
The campaign effectively used patient-centric storytelling, strong copy, bold graphics, and animations to highlight the importance of genetic testing for children with unclear diagnoses. It significantly outperformed all KPIs and stood out visually and content-wise from other medical campaigns. Its non-generic portrayal of children and physicians contributed to its success.
18. Internal Communications
1
Winner
Miele X
Skillbook: Connecting Miele Digital Knowledge
Skillbook is an internal communication platform that seeks to unite Miele employees globally by providing a top-tier knowledge base. Skillbook provides various communication channels and tools like articles, videos and podcasts to inform, connect and inspire business growth effectively and efficiently.
2
Assicurazioni Generali
Responsible Future
‘Responsible Future’ is the Generali Group Sustainability Campaign to boost understanding of what sustainability means in Generali, support the mindset change necessary to reaching the Group’s goals and give Generali People ownership of sustainability actions that have a concrete impact on CO2 reductions, all to be achieved through a multi-channel and multimedia content approach.
3
Tecan
Tecan Gives Back
Tecan Gives Back is how we are making an impact next to our business. Throughout one month a year, employees accumulate points for healthy choices, working on their mental and physical health. The collected points impact a donation that Tecan is making to four pre-selected charities. On top of that, the campaign meets strategy by showcasing our purpose and highlighting business goals for the year.
Hostinger
The launch campaign of the Peak Performance Pulse
We strive to be the best workplace for motivated, growth-oriented individuals. We searched the market for the best solution to allow people to track their progress and growth. Unable to find a suitable option, we developed our solution in 2023, naming it "Peak Performance Pulse". For its launch, we implemented a digital communications campaign, resulting in 99% engagement from our colleagues.
19. Recruiting & Employer Branding
1
Winner
Airbus
Airbus Digital Challenge
Petrus
To address the urgent need to build a recruitment pipeline of digital and non-traditional profiles for aerospace, Airbus launched a 3-day, online, interactive challenge. Designed and delivered by Petrus, the Airbus Digital Challenge attracted over 1,700 responses in under 1 month with 400+ shortlisted final year students & recent graduates with a ‘ready to hire’ profile for digital.
2
Caverion
Finland’s Energy-Wisest School
Kurio
Caverion, a Finnish building technology giant, has an urgent need for new people – at a rate of one recruit per day. But it’s not an easy task, since media always shows the whole infrastructure industry through problems. We needed to change the topic. Enter: Finland’s Energy-Wisest School. A competition for all pupils in Finland to create a more eco-friendly version of their school.
3
Coca-Cola HBC
"Bring Your Own Magic" Creators Squad
This is a GenZ-to-GenZ campaign. It empowered our first cohort of trainees with the creative freedom to produce and star in their own and corporate content, uniquely showcasing the program's differentiators and their personal journeys.
This peer-to-peer approach doubled our candidate pool to 14,000 and achieved a remarkable 5% engagement rate across social media, showcasing the campaign's
Evonik Industries
Be Part of Something Special
With "Be Part of Something Special," Evonik is repositioning itself as an employer: More than 300 colleagues developed our Employer Value Proposition, hundreds of Career Ambassadors spread the word and all 33.000 employees worldwide give feedback about their job satisfaction. Derived from our purpose, our EVP is continuously evolving to meet the needs of stakeholders and the labor market.
20. HR Communications & Corporate Culture
1
Winner
Evonik Industries
Be Part of Something Special
Our culture is our employees! More than 300 colleagues developed our new Employer Value Proposition, hundreds of Career Ambassadors spread the word and all 33.000 employees worldwide give us feedback about their job satisfaction. Derived from our corporate purpose and based on the corporate values, our EVP is continuously evolving to meet the needs of our stakeholders and the labor market.
2
Infront
All About Us: The five-week digital health and wellbeing challenge
The 'All About Us' challenge engaged employees in a five-week, app-based program promoting balanced lifestyles through team competition across nutrition, fitness, sleep and mindfulness. Results included 24% more exercise, 8% healthier eating, 61% less insufficient sleep, and improved teamwork/values alignment - showing how wellness initiatives can holistically uplift an organisation.
3
Hostinger
The launch campaign of the Peak Performance Pulse
We strive to be the best workplace for motivated, growth-oriented individuals. We searched the market for the best solution to allow people to track their progress and growth. Unable to find a suitable option, we developed our solution in 2023, naming it "Peak Performance Pulse". For its launch, we implemented a digital communications campaign, resulting in 99% engagement from our colleagues.
21. Content Marketing
1
Winner
Financial Services Compensation Scheme (FSCS)
FSCS Consumer Awareness Campaign - Jeff Stelling
Hanover Communications
FSCS data showed men over 45 were more impacted by pension money lost, totalling £2billion from 43,000 claims in the last 5 years. The FSCS wanted to raise awareness around the importance of checking the safety of your pension and leveraged Jeff Stelling's large following to be the spokesperson for the campaign. This resulted in over 17K clicks to the FSCS Pension Protection Checker Tool.
2
SOK
Box of Emotions
Vapa Media
How to charm Gen Z beauty shoppers in social media as a traditional brand? The world's first pink beauty fitting room - Box of Emotions - took social media by storm and achieved results nobody dared to expect.
3
Porsche
Back to Tape 3
Faktor 3
The German "Godfather of Hip-Hop Journalism" Niko Backspin takes a road trip to the birthplace of hip-hop. The values of this culture take center stage: respect, tolerance, pioneering spirit, creative expression. The result: the film documentary "Back to Tape 3" achieves 1.2 million views, plus hundreds of social media postings and clippings.
Czech News Center
5 objections to electric cars – native campaign for state subsidy
The native campaign "5 objections to electric cars" was created by the creative team of the Czech News Center publishing house on behalf of OMD Czech for the client Volkswagen Financial Services in the Czech Republic. The aim of the campaign was to inform about the state subsidy for electric cars and to bring the client to those interested in using it.
22. B2B Communications
1
Winner
Windward
Red Sea Crisis Awareness: Windward's Data-Driven Initiative
In response to Houthi attacks on vessels in the Red Sea, Windward embarked on a campaign to increase awareness of the crisis and its impact by leveraging Maritime AI and expertise to provide insights, data reports, and more. This approach led to media engagements, increased awareness, positioned Windward as a trusted source for critical information, and drove traffic to Windward’s platform.
2
Vossloh
Switch to highest track availability & efficiency with Vossloh connect
camalot
Vossloh connect is a digital platform offering a set of solutions tailored for customers in the rail infrastructure. The platform contributes to cost savings by enabling predictive maintenance. To meet the demands of the campaign and to clearly communicate our vision, two elements were fundamental: an intelligent lead gen mechanism in a well thought-out marketing mix and an eye-catching new look.
3
Forest Stewardship Council International, WE Communications
Trust the Tree.
Under the theme, “TRUST THE TREE”, we drove consumer awareness and engagement, increased social media participation and brand engagement, and highlighted FSC’s credibility and the effectiveness of its solutions by activating and bringing businesses around the globe on board.
RATIONAL
How RATIONAL's Online Launch Event Redefined Industry Standards
RATIONAL strategically leveraged its employees' networks for the 2024 global online launch of a completely new product category in the sector of industrial kitchen solutions. A high-profile digital keynote captivated the industry, engaging over 377,000 viewers with a 99% positive response, exceeding industry expectations and reinforcing RATIONAL's leadership in commercial kitchen technology.
23. Corporate Social Responsibility
1
Winner
Vodafone
One for One - the Vodafone campaign for mobile phone recycling
MSL Germany
How to tackle e-waste? One compelling answer: mobile phone recycling in Ghana, helping the environment and local communities. With its One for One project, Vodafone collected over 1.5M used phones. A key communications element was involving the artist, influencer and sustainability ambassador Oli.P. We produced powerful videos in Ghana for customer and media activation, achieving a reach of +30M.
2
WWF Germany
Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany, Starcom Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
3
Assicurazioni Generali
Responsible Future
‘Responsible Future’ is the Generali Group Sustainability Campaign to boost understanding of what sustainability means in Generali, support the mindset change necessary to reaching the Group’s goals and give Generali People ownership of sustainability actions that have a concrete impact on CO2 reductions, all to be achieved through a multi-channel and multimedia content approach.
Infront
All About Us: The five-week digital health and wellbeing challenge
The 'All About Us' challenge engaged employees in a five-week, app-based program promoting balanced lifestyles through team competition across nutrition, fitness, sleep and mindfulness. Results included 24% more exercise, 8% healthier eating, 61% less insufficient sleep, and improved teamwork/values alignment - showing how wellness initiatives can holistically uplift an organisation.
24. Data-Driven & Automated Communications
1
Winner
Assicurazioni Generali
A Stakeholder data-driven approach for corporate communication
The project led to the completion of the first study dedicated to mapping the behavior on digital channels of Generali's corporate stakeholders. The goal was to map the networks of influencers, channels, and topics that characterize the digital presence of corporate stakeholders (journalists, investors, institutions and organizations, employees, talent).
2
E.ON
Heat Map
E.ON interactive, digital heat map rovides free data on heating technologies, refurbishment rates and CO2 emissions for all cities, villages, states and postcode areas. Local authorities receive a digital twin that helps them with their own planning and provides an impetus for climate protection. The launch was initiated with the Federal Building Minister and there is continuous data communication
3
ista
ista Heiz-O-Meter – Data for the German Wärmewende
ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.
Atlantic
Donat AI Assistant
Optiweb
Through an AI conversational assistant trained on an existing content database, we offer users an additional communication channel with the brand and a tool for quickly responding to questions and issues. The user experience is top-notch, primarily due to the short response times of the answers, which are gradually displayed. Advanced insights into user questions are also enabled.
25. Community Engagement
1
Winner
BSH Hausgeräte
Dream Makers
MSL Germany
“Dream Makers“, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantasy home appliances of the future. We coupled their unrivalled creativity with generative AI and brought their doodle dreams to life.
2
Ankama
Ankama & Vanksen gather international gamers for the launch of Waven
Vanksen
Ankama, the iconic French videogame studio, and Vanksen join forces to gather gamers all around the world for the launch of their new licence, Waven. The strategy is designed to guarantee a full immersion at the heart of the Waven universe and, above all, conceived globally and implemented locally by native community managers to reach different type of audiences and develop their engagement
3
Deutsche Telekom
Community first: Community-Management & User-generated Content
In 2023 and 2024, we are clearly focusing on authentic dialog and tailored content. Our approach: community first! With our in-house social media team, we act quickly and with focus, rely on proactive community management and use user-generated content to create a stronger bond with our community. This is how we build a dynamic and engaged community.
Deutsche Telekom
Telekom Netzausbau: Leveraging Customer Engagement on WhatsApp
The Digitale
Deutsche Telekom launched an innovative WhatsApp channel for real-time network updates, aiming to turn passive followers into active participants. They hit nearly 6,000 subscribers shortly after launch, without any promotion budget. Packed with exciting updates, behind-the-scenes content, and interactive elements, this dynamic approach redefined telecom communication and set an industry benchmark.
26. TikTok Campaign
1
Winner
Wirtschaftskammer Österreich
Dasfoundicheasy
‘Dasfoundicheasy’ aims to provide entertaining information about the founding process in Austria and the Chamber of Commerce services. Provides contact point for young self-employed people and promotes entrepreneurial spirit. From the launch of the channel on 11 May to 30 June 2023, we achieved 23,163,253 video views and thus over 60,000 views per day. Since then, the account has 17.892 follower.
1
Winner
Wirtschaftskammer Österreich
LOOKAUT - Mit Innovationen die Welt verbessern!
The TikTok channel lookaut.tv focuses on innovative topics around the technology of tomorrow, making complex subjects accessible to a young audience. The videos are tailormade for TikTok, making use of the platform’s mechanisms to reach the intended audience.
2
DHL
DHL - Probably the most authentic image campaign in 2023
Justaddsugar
DHL - are they the ones with the parcels at the front door? TikTok users know more. Thanks to the most authentic image campaign of 2023, in which we put our employees centre stage in the breathtaking location of the DHL hub in Leipzig. And exactly as they are. Namely real. Genuinely collegial, likeable, funny, friendly.
Vodafone
Paranormal Connectivity 2
Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.
27. LinkedIn Campaign
1
Winner
UK Power Networks Services
Harnessing LinkedIn to increase brand awareness and drive engagement
Instinctif Partners
A sustained marketing campaign to raise the profile of our business and drive engagement with our target audience that surpassed all targets; with a significant uplift in engagement, followers and inbound leads.
2
BSH Hausgeräte
Dream Makers
MSL Germany
“Dream Makers“, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantasy home appliances of the future. We coupled their unrivalled creativity with generative AI and brought their doodle dreams to life.
3
Assicurazioni Generali
An integrated ecosystem for corporate communication
Assicurazioni Generali (Generali Head Office) leverages the potential of LinkedIn to reach and engage with its corporate stakeholders (employees, talent, institutions, investors, journalists) through an ecosystem of corporate channels and personal profiles of its top management. The diversification of channels allows for more targeted targeting, which led to a 26% increase in engagement in 2023.
28. Website (Corporate, Microsite, Career)
1
Winner
ista
ista Heiz-O-Meter – That's how Germany heats
ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.
2
Cafcass
Cafcass website
The old Cafcass website did not follow best practice for being child and family focused, and a survey indicated that the overall perception was ‘good to average’. The new website has a refreshed design which is child-friendly while appealing to adults. Its accessibility ranking has moved from 98th to 35th for UK Central Government and the perception of the website is now ‘good to excellent'.
3
Atlantic
Donat AI Assistant
Optiweb
Through an AI conversational assistant trained on an existing content database, we offer users an additional communication channel with the brand and a tool for quickly responding to questions and issues. The user experience is top-notch, primarily due to the short response times of the answers, which are gradually displayed. Advanced insights into user questions are also enabled.
Wiethe Content
More emotions – Redesign for a Content Creator
Wiethe Content
Storyteller, moviemaker, content creator – that’s how one of the largest European agencies for content presents itself on the Internet. With clearly conceived formal language, restrained design, intuitive usability, emotional impressions, inspiring videos. With a surprising depth of information and designed for every type of end device.
29. Digital Publishing (Blog, Podcast, Magazine, App)
1
Winner
Miele X
Skillbook: The multi-channel knowledge platform
Skillbook is an internal communication platform that seeks to unite Miele employees globally by providing a top-tier knowledge base. Skillbook provides various communication channels and tools like articles, videos and podcasts to inform, connect and inspire business growth effectively and efficiently.
2
BDEW Bundesverband der Energie- und Wasserwirtschaft
„Zweitausend50“: The energy transition magazine
ressourcenmangel an der panke
The energy transition is transforming Germany. And the energy sector is driving this change forward. With four main topics per year, the BDEW's online magazine "Zweitausend50" showcases what the industry is achieving. Featuring bold design, fine illustrative elements, and captivating images. The editorial formats range from explanatory pieces and reports to moderated round-table talks.
3
Eurelectric
ELDA - Electricity Data Assistant
Enerdata, Yondr, Immersive Media Agency
Elda (Electricity Data Assistant) by Eurelectric offers near real-time European power sector data through a user-friendly platform. It simplifies access to metrics like CO2 emissions and electricity generation, aiding decision-making for policymakers. Elda's success is marked by EU Commission acclaim and extensive press coverage, engaging thousands globally.
Gilead Sciences
Gilead Healthcare Policy Podcast Series
MSL Germany
Starting from scratch with the concept of the series, an editorial calendar and design of visuals, we were able to initiate a dialogue on sensitive public health issues between top political decision makers as well as high profile activists from civil society. We successfully implemented each element of three episodes so far, i.e. storylining, production, postproduction and dissemination.
30. CSR & Annual Report
1
Winner
BMW
BMW Group Integrated Online Report 2023
3st kommunikation
The work signals the dawn of a new era of mobility and the transformative power of new technologies. The company is heading towards the NEUE KLASSE, an innovative generation of vehicles launching in 2025. The report shows that the future can already be experienced today. It also provides information on strategic goals and performance and underscores the impact on industry, environment and society.
2
PUMA
PUMA Online Annual Report 2023
3st kommunikation
The work celebrates the 75th anniversary of PUMA, looks back at historic milestones and gives an outlook on the vision of the fastest sports brand in the world. The full HTML report gives an insight into current achievements and outlines in detail PUMA's efforts not only to continue to deliver top economic performance, but also to push the pace in terms of sustainability.
3
NDDB Dairy Services
Embracing India's Rich Dairy Heritage through Warli Art
A fascinating ‘Warli’ (ancient tribal art form) inspired annual report beautifully weaves the story of 8.7 hundred thousand dairy farmers across 22,000 villages of India. Rooted in a centuries-old tribal art form, it eloquently captures NDDB Dairy Services; transformative impact on rural India's socio-economic landscape.
31. Film & Video
1
Winner
Incyte
Vitiligo Product Animation
Random42 Scientific Communication
To educate vitiligo patients of all ages and backgrounds about the mechanism of disease of vitiligo and to improve their adherence to this product by educating them on how to use it and what results to expect.
2
Vodafone | SIMon mobile
Simon goes Hollywood - a campaign platform from SIMon mobile
Parasol Island
Aaand action! Whether in "The Dark Simon" or "1000 and 1 Deal" - raccoon Simon has been slipping into the roles of movie heroes since 2023, capturing not only TV sets but also viewers & hearts. A campaign platform with great success: while the provider market is overflowing and the attention of the target group is declining, SIMon mobile creates recognition value paired with
3
Vodafone
Paranormal Connectivity 2
Paranormal Connectivity 2 is already the second season of the interactive branded webseries from Vodafone. Building on the success (and story) of season 1, this time the result is a genuine Young Adult series, which captivated its Gen Z audience and achieved over 47 million impressions. Both the popularity of the brand as well as the awareness of the Young mobile plan were significantly increased.
Vodafone
One for One - the Vodafone campaign for mobile phone recycling
MSL Germany
How to tackle e-waste? One compelling answer: mobile phone recycling in Ghana, helping the environment and local communities. With its One for One project, Vodafone collected over 1.5M used phones. A key communications element was involving the artist, influencer and sustainability ambassador Oli.P. We produced powerful videos in Ghana for customer and media activation, achieving a reach of +30M.
32. Video Series
1
Winner
Sanofi
Dream Big
Weber Shandwick
During the pandemic, with life on pause we were reminded of the freedom we had taken for granted; a freedom gifted to us again by vaccines. Sanofi wanted to capture that mood to promote immunisation more broadly. The resulting content had to be emotive enough to inspire across social media, but subtle enough to avoid vaccine-hesitant commentary. “Dream Big” drew a total 40mn+ video plays.
2
Wirtschaftskammer Österreich
Dasfoundicheasy
‘Dasfoundicheasy’ aims to provide entertaining information about the founding process in Austria and the Chamber of Commerce services. Provides contact point for young self-employed people and promotes entrepreneurial spirit. From the launch of the channel on 11 May to 30 June 2023, we achieved 23,163,253 video views
and thus over 60,000 views per day. Since then, the account has 17.892 follower.
3
Evonik Industries
One Life, Diverse Career Paths-Encouraging Employees to Embrace Change
In a cross department approach we showcase career paths of our colleagues in an authentic videos series to encourage our people to embrace change and inspire them to drive their own career! The result: high engagement rates across digital channels, a boost for our employer promise and a siginficant increase of internal transfers for crucial positions!
Turkish Airlines
INSPIRING ONES
With Beyond Agency
Celebrating its 90th anniversary with proud, Türkiye’s national flag carrier Turkish Airlines features the life stories of its employees who have left a mark on the aviation sector in the first episode of its documentary series. The episode highlights 93-year-old aircraft technician Tayyar Güler, also known as “Tayyar Baba”.
33. Short Clip
1
Winner
Fazer
A Funtastic FOOH
kurio
Fazer Domino, the iconic cookie of Finland, was launching a totally new product: Domino Fun. It is HUGE, over-the-top DELICIOUS, and of course, as the name suggest, FUN. We knew the marketing comms need to be those as well. So, for the influencer part of the campaign, we did something huge, delicious and fun – by combining faux-out-of-home with creators.
2
Vossloh
THERE IS NO TASK SO URGENT THAT IT SHOULD BE DONE UNSAFELY
camalot, gebauer.media
THERE IS NO TASK SO URGENT THAT IT SHOULD BE DONE UNSAFELY
In course of the World Day for Safety and Health at Work on April 28, we created an emotional trailer that puts the focus on what really counts: Staying safe for you and your loved ones!
3
Deutsche Telekom
5G: When Technology meets Entertainment
The campaign aimed to present 5G to our target groups in an engaging way. Despite the challenge of making a technical topic accessible, five short TikTok videos were created that creatively showcased the benefits of 5G. The videos, which focused on different aspects of 5G, achieved millions of views, shares and comments.